If you can, you must.
Client
B2C SaaS (Personalized Financial Planning)Objective
Target audience women 30–55, $150K+ household income. Build brand trust and community with
high-LTV customers in wellness-forward cities
We were given 1-month to plan and launch a series of pop-ups. Challenge
Launch in-market flagship event that generates emotional engagement, branded content, and community alignmentOur Activation Strategy
A high-touch, invite-only wellness pop-up hosted at a boutique hotel rooftop overlooking the water. Partnering with local micro-influencers and a nonprofit animal shelter to create an afternoon of realignment, reflection, and real-world impact.
Micro-Influencer Integration
Source 4 local influencers with highly engaged niche followings (3–10K) who are trusted by the demographic to lead the experience: Luxury Yoga Instructor, Holistic Nutritionist, Clean Beauty Advocate, Faith-Based Instructor. We sourced 5 local influencers to attend and invite the right types of attendees.Each influencer pre-promoted the event on IG Reels, cross-posted live content, and shared branded recap stories that boosted visibility to an aligned audience.
Purposeful Partnerships
Partner with local foster-based animal rescue organizations. Puppies are on-site for guests to cuddle and potentially adopt. We cover adoption fees for the first 3 adoptions and pledge $5 for every app download during the 72 hours post-event.Community-Focused
Customers walk away with tangible items from local experts: a wellness plan, great workout, and puppy (or at least a $10 donation made in their name). An ordinary pop-up becomes a real surprise that they will tell their friends and loved ones about. Our Predicted Results
🧘♀️ 800 app downloads in 72 hours pop-up series, driven by influencer-led content, partnerships, and wellness activations.
🐶 6 puppy adoptions and over $1,000 raised for local rescue, creating authentic emotional connections
📱 90+ pieces of UGC and 20 influencer posts, generating viral moments and organic brand reach
3.7x higher LTV from pop-ups vs paid channel users — proving premium audiences convert when purpose is real.
Stop marketing.
We meet them where they’re at. We give first. Always.
Sometimes it’s puppy kisses and a free wellness plan. Other times, it’s an experience that surprises and delights.We don’t start with a pitch.
We start with what your customer cares about — their passions, routines, and values.
We build trust, spark joy, and learn what makes them, them.And finally, we invest back through our 1-for-1 model into a social impact project of their choice— by supporting causes they believe in, creating experiences they remember, and forming a brand relationship that feels personal, we create magic.Do you want us to help facilitate meaning around your brand?
