If you can, you must.
Client
B2C Global HealthTech Brand Launching at Major Industry EventObjective
Drive qualified foot traffic to a flagship event by engaging and delivering an emotional experience.
We were given 3 months to market and launch the event. Challenge
The brand was investing heavily in a multi-day activation during a major industry conference — but needed to cut through the noise and drive 40,000 targeted attendees to their anchor experience.Our Activation Strategy
To find the right audience, we went where they naturally gathered —
Healthtech conferences. Then, we came up with a creative strategy to give customers a reason to care.
Branded Water Cans
Ice-cold, Branded Water Cans with QR codes, distributed at peak congestion points (main exits, shuttle stops, rideshare zones).All QR codes led to a frictionless branded interface with registration, content previews, and exclusive on-site perks.Micro Pop-Ups
Live entertainment + product touchpoints outside competitor events targeting the same ICPStrategic Presence
Speakeasy like experience at invite-only party, with passwords provided through the QR codes. Offsite gatherings where key decision-makers engagedOur Predicted Results
💧 25,000+ water cans distributed with a 30%+ scan rate
🚶♀️ 40,000+ total visits to the platform
🧠 40%+ of attendees said they discovered the activation through our pre-engagement tactics
🔁 3x increase in brand recall compared to prior years' attendance-driven events
We don’t wait for them.
We meet them where they’re at. We give first. Always.
Sometimes it’s a smile and a cold water. Other times, it’s an experience that surprises and delights.We don’t start with a pitch.
We start with what your customer cares about — their passions, routines, and values.
We build trust, spark joy, and learn what makes them, them.And finally, we invest back through our 1-for-1 model into a social impact project of their choice— by supporting causes they believe in, creating experiences they remember, and forming a brand relationship that feels personal, we create magic.Do you want to make brand magic at your next event?
Use our playbook.
We’re not gatekeeping.